The Concrete Masonry Checkoff Board supports innovative program ideas that make a difference in the industry. Focused on six strategic pillars—design assistance, educating design professionals, concrete masonry outreach, marketing, codes and standards, and research—these programs optimize designs, enhance professional skills, build a skilled workforce, promote the benefits of concrete masonry, ensure robust building codes, and drive advancements through research.
Explore over 40 approved programs dedicated to shaping the future of the concrete masonry industry.
This program works to promote Region 3 specific topics, design and project assistance offerings through a hyper-targeted or hyper-focused regional push, zeroed in on elevating the perceptions of concrete masonry construction among key influencers in the RAC 3 AEC community.Â
This program works to increase awareness of CMU advantages amongst core AEC audiences (via Beauty of Block campaign elements). Additionally, to establish passive, cost-effective means of examining behaviors/motives of qualified audiences. Finally, to build database of mobile device IDs/AEC contacts to inform/optimize subsequent communications. Â
This program works to expand the Beauty of Block campaign to more architects as well as a second audience, engineers. Also pilot a micro-campaign to builders/developers. This program will rally around the notion of safer, more resilient construction/communities, both from a messaging standpoint and through strategic partnerships.
This envisioned program aims to maintain and to extend the well-established and successful Block Strong brand and model beyond the borders of Florida, venturing into the southeastern region. This initiative will ignite interest among potential commercial and multi-family developers, as well as homebuyers educating them about the advantages of concrete block construction. This includes enhanced Health & Safety safeguards against storms, fire, termites, mold, and mildew, as well as improvements in Energy Efficiency, Durability, Ease of Maintenance, and the flexibility of Beauty and Design.
Our Block Strong Campaign will substantially augment our engagement with the specifier community, encompassing architects, engineers, designers, developers, and key decision-makers in the realm of multi-family and commercial construction. The Block Strong brand and program represent a well-proven and successful model for augmenting block usage and capturing a larger market share.
The Checkoff has partnered with CLUTCH to execute a marketing campaign that encompasses market research, website building, paid media and industry relations to help build the story of block and help to put us back on top. The external-facing campaign will be aimed at architects, engineers and contractors around a single message that will help to change the perception of block.
This program will be an extension of the CMC marketing campaign tailored specifically for Region 4 and focused on trade association outreach. It will build upon past efforts of RAC 4 members and scale to better demonstrate the possibilities of concrete masonry construction while channeling those efforts into a multi-touch nurture campaign. Ultimately, by utilizing a sales and marketing mindset, this program will increase the awareness of CMU construction and begin to build knowledge of the resources available to design professionals through the Checkoff, specifically in Region 4.
Utilizing a sales and marketing mindset, this program will increase the awareness of CMU construction and begin to build knowledge of the resources available to design professionals through the Checkoff, specifically in Region 5. The overall objective of this project is to maximize audience exposure and engagement, driving interest in keeping block top-of-mind and engaging potential customers through a lead generation journey that leads to increased demand and sales of CMU. This will be a multiyear effort.
7900 East Union Ave, Suite 1100 Denver, CO 80237
The Concrete Masonry Checkoff (CMC) is an industry funded initiative to support education, research and promotion of manufactured concrete masonry units in the United States.
Payments and Assessment Report
Forms should be sent to:
Concrete Masonry Checkoff Board
P.O. Box 306540
Nashville, TN 37230-6540
Media inquiries? Contact media@concretemasonrycheckoff.org
Assessment questions? Contact hailee.swantek@aoeteam.com
