Program Webinars

Join us on May 27 at 11 AM for an investor update on the Block Design Collective, the Concrete Masonry Checkoff’s Design Assistance Program. We’ll share national and regional updates, program highlights and key milestones, along with the existing resources developed by the Block Design Collective to support the industry. Learn how the initiative is advancing concrete masonry through online tools, educational engagements, design assistance and project support. During this program webinar, you’ll gain insight into how investors can leverage these resources to strengthen engagement with the AEC community, expand regional influence and drive market share growth.

The investor-focused webinar highlights the Beauty of Block campaign and its impact to date. The session reviews program progress, performance highlights, and key learnings from current marketing efforts. It also provides an overview of the 2026 Beauty of Block strategy at both the national and regional levels, outlining how checkoff-funded marketing investments are being used to drive CMU demand and advance the industry.

The investor-focused webinar highlights Checkoff-funded programs dedicated to educating design professionals. The webinar opens with updates on the Block Learning Hub (BLH) — a free education platform offering complimentary CEUs for design professionals. Attendees receive an overview of the current BLH courses, learn how producers, mason contractors and industry partners can promote the platform to the AEC community, and are guided through the process of completing the Train the Trainer course to deliver BLH presentations to design professionals. In addition to the Block Learning Hub, program leads from other educating design professionals initiatives join the webinar to discuss how their efforts are educating and engaging design professionals across the AEC community.

The Codes and Standards program webinar provides an update on national and regional codes and standards activities impacting the masonry industry — highlighting how evolving policies and regulations shape opportunities for producers, investors, and stakeholders across the sector.

Watch this webinar to be current with the latest updates on National Youth Promotion and Outreach initiatives. Learn about project milestones and future efforts to advance youth engagement and workforce development.

Watch on demand to learn more about the investor launch of the Block Design Collective, the Concrete Masonry Checkoff’s new Design Assistance Program. Meet the Block Design Collective team and learn how this initiative will support the industry through online resources, educational engagements, design assistance, and project proposals. Learn how investors can play a key role in bringing the Block Design Collective to the AEC community—and how they can leverage its services to engage with AEC’s, drive awareness, and impact market share within their regions.

This webinar highlights insights into the national Beauty of Block campaign. Watch on demand to learn how producers and contractors can engage and grow CMU demand through this marketing initiative.

This webinar introduces all regions to the exciting new youth outreach event – Junior Block Layer™. Behind the scenes, much effort has been made to build the Junior Block Layer as a series of fun hands-on challenges so that regardless of what the skillset is of the youth, they can enjoy laying block and hopefully be crowned the Junior Block Layer Champion that day! Watch on demand to learn more about how this new Junior Block Layer event can get the students in your area excited about a future career opportunity in the CMU industry.

James Cain, President of Southeast Concrete Masonry Association, provides an overview of Region 2’s University Education and Research Program early successes and wins. Additionally, the webinar highlights the future focus of this program and how leveraging the new University Toolkit with all universities across the U.S can expand promotion and research of CMU.

This inaugural event, held in conjunction with AIA, welcomed architects, students, and industry leaders to Texas A&M University’s campus for two days of immersive educational sessions, networking, and a jobsite tour. This program provides an important “blueprint” as CMC looks to scale its educational offerings in the future.