The program is designed to promote the benefits of concrete block construction directly to Florida’s architectural, engineering and contractor (AEC) community through a series of targeted lunch-and-learn sessions and professional presentations. By engaging with firms in their own offices and providing accredited continuing education opportunities, the program will highlight the structural strength, durability, sustainability and cost-effectiveness of concrete block. Presentations will be tailored to address current design and code considerations while showcasing innovative applications and success stories from across the state. This initiative will not only build stronger relationships with key decision-makers in the design and construction process but also reinforce concrete block’s position as the preferred building material in Florida’s competitive marketplace.