The Concrete Masonry Checkoff Program was created by producers frustrated with continual loss of market share. That frustration was compounded when program ideas surfaced that could drive demand, but there was no way to fund multi-year, well-funded programs that would change outdated perceptions of concrete masonry products.
The Concrete Masonry Checkoff (CMC) is an industry funded initiative to support education, research and promotion of manufactured concrete masonry units in the United States.