This program will be an extension of the CMC marketing campaign tailored specifically for Region 4 and focused on trade association outreach. It will build upon past efforts of RAC 4 members and scale to better demonstrate the possibilities of concrete masonry construction while channeling those efforts into a multi-touch nurture campaign. Ultimately, by utilizing a sales and marketing mindset, this program will increase the awareness of CMU construction and begin to build knowledge of the resources available to design professionals through the Checkoff, specifically in Region 4.
