This envisioned program aims to maintain and to extend the well-established and successful Block Strong brand and model beyond the borders of Florida, venturing into the southeastern region. This initiative will ignite interest among potential commercial and multi-family developers, as well as homebuyers educating them about the advantages of concrete block construction. This includes enhanced Health & Safety safeguards against storms, fire, termites, mold, and mildew, as well as improvements in Energy Efficiency, Durability, Ease of Maintenance, and the flexibility of Beauty and Design.
Our Block Strong Campaign will substantially augment our engagement with the specifier community, encompassing architects, engineers, designers, developers, and key decision-makers in the realm of multi-family and commercial construction. The Block Strong brand and program represent a well-proven and successful model for augmenting block usage and capturing a larger market share.
