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Board Meeting Closes in on Strategic Plan

Posted: May 19, 2023
The Board met in Denver last week to continue developing the overarching checkoff strategic plan. This time, the focus was around strategies, interim outcomes and measures of success. Those in attendance were tasked with articulating short- and long-term successes, sequencing of milestones, identifying potential partners and any knowledge/data gaps for each of the Board’s six identified major activities:
Major Ogilvie
  • Marketing
  • Education and Research
  • Codes and Standards
  • Workforce Development
  • Education of Design Professionals
  • Design Assistance

Across industries, Checkoffs have been shown to spur aggressive growth, and we’re excited to demonstrate how strategic investments can have the same effect on our industry.

Additionally, we welcomed our state checkoff counterparts from Florida and Arizona to share an overview of their marquee programs and resulting best practices. The Board also reviewed the recent industry survey where producers, contractors and allied industry outlined their priorities for the checkoff. Thanks to all who completed the survey—your input is making a difference!

As the Board determines and develops national programs, they will work with all regions to effectively implement and execute a single Strategic Plan. To accomplish the Board’s vision across regions, our RACs have begun to curate needs and priorities specific to their region, helping to deliver a cohesive experience.

We are excited to continue this important work alongside you all!

Major Ogilvie, Chair
Concrete Masonry Checkoff Board (CMCB)

Question of the Week:

Q: Will the Board identify/facilitate opportunities for multiple RACs to partner on programs?

A: Yes. One of the objectives and benefits of the law and the Order is the coordination and cross pollination of successful programs. We will share regional program achievements so other RACs can benefit from the success experienced by other regions.

RAC Spotlight

All five of our RACs have now met and are beginning to delve into program development. Their first order of business has been to establish program priorities for their region and consider how they will inform and meld with national efforts: What does each region need to do to be successful? What programs already exist and should continue? We will continue to communicate progress amongst our regions.