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Stay Informed

Welcome to the first edition of the Checkoff Check-In!

This monthly newsletter will be your go-to source for all things Concrete Masonry Checkoff.

Communication has been a hallmark of this group since the very beginning — and that is a commitment that will not change.

This Checkoff was created by block producers for block producers, and it is our responsibility to ensure we are consistently providing information about where dollars are being invested and the results of those investments.

Look no further than Major Ogilvie, chair of the CMC Board of Directors, for the biggest proponent of frequent and transparent communications. I would be remiss if I didn’t recognize his mission to ensure we are bringing everyone along with us, every step of the way.

To that end, we are at that moment I know so many of you have been waiting for — initial investments in Checkoff programs. As activity ramps up and programs shift into overdrive, we have exponentially more to share and can no longer capture all our efforts in a single email. This new format enables us to dive deeper into the topics that matter most.

We want this to be a valuable read, so please reach out with your comments and ideas for future stories.


Kim Spahn

First Quarter Checkoff Assessments: 250 million CMU


2.75 million

Units sold per day


Units sold per hour


Units sold per minute


Units sold per second
The past year has been a whirlwind: establishing our Board and constructing plans for the future of our industry. And building something from scratch is never easy, but we’ve managed to accomplish an awful lot along the way. Pretty remarkable for a group that only met for the first time last November.
We wouldn’t be here today without your countless contributions, so I encourage you all to take a moment to appreciate all this group has achieved:

  • Held four in-person Board meetings in addition to convening virtually to tackle pressing topics throughout the year.
  • Nationwide search for our full-time CEO, Kim Spahn. And let’s not forget the hard work of our fearless interim CEO, Ray McVeigh.
  • Launched our programs submission portal to collectively inform our funding priorities for Year 1. Identified integral Checkoff banking and accounting services.
  • Created our long-range strategic plan.
  • Established Board Subcommittee Roles & Responsibilities.
  • Established a virtual dashboard for sharing information across regions. First quarter of assessments completed.
  • Established a protocol and process for collecting Checkoff assessments.

A sincere thank you to all of our producers around the country who have put their faith in the Checkoff and its Board to do right by our industry. It’s a privilege that we don’t take lightly, and we will continue pushing to make you all proud.


What is the Net Promoter Score (NPS) and why does it matter? 

One of the objectives outlined in the CMC Strategic Plan is to “Increase Net Promoter Score (NPS) among architects, designers and engineers.” But what is a Net Promoter Score?     

In a nutshell, it’s the simplest way to measure customer/stakeholder loyalty and satisfaction. It revolves around a simple yet powerful question:

“On a scale of 0 to 10, how likely are you to recommend our product or service to a friend or colleague?” 

Knowing the likelihood of someone recommending your services has shown to be a better indicator of future growth and profitability than satisfaction alone.    

Organizations of all walks utilize NPS surveys to measure customer perceptions and identify areas of improvement. Any entity, from government and nonprofits to e-commerce and technology companies can benefit from knowing where they stand in relation to competitors and their own past performance.



Construction employment continues on an upward path. According to the Bureau of Labor Statistics, more than 22,000 jobs were added in the month of August, with increases in nearly all industry sectors.


An engineering firm released a new set of free design tools to support the mass timber design community. These interactive tools were developed in part with funding from the US Forest Service and Softwood Lumber Board.


A bipartisan coalition of 25 governors announced a series of new commitments from its members to eliminate emissions from buildings, including supporting the development of zero-emission building codes and standards.


The climate is changing faster than building codes are being updated. With only one-third of the U.S. covered by disaster-resistant codes, millions of Americans are at risk of losing everything in a natural disaster. Meanwhile, several organizations are at work to develop more accurate codes and projections.

Upcoming Events

  • Concrete Masonry Checkoff Board Meeting
    November 14-16 in Dallas, TX
  • RAC 4 Meeting
    October 3-4 in Phoenix, AZ
  • RAC 3 Meeting
    October 9-10 in Minneapolis, MN
  • RAC 1 Meeting
    November 2 in Philadelphia, PA
Concrete Masonry Checkoff Board, 7900 East Union Ave, Suite 1100, Denver, CO 80237