Strategic Plan Overview
Vision
To build exquisite, enduring communities one block at a time.
Mission
Drive demand for locally made concrete masonry products.
Values
Stewards
We will invest every dollar as if it is our own.
Collaborative
Success in our industry is a team sport.
Transparent
We do things openly and honestly.
Resilient
Our products and our people stand the test of time.
Catalysts
We not only embrace change, we define it.
Objectives
Drive market for CMU products.
Increase Net Promoter Score (NPS) amongst architects, designers and engineers.
Augment checkoff dollars with pursuable funds to maximize financial impact.
Demonstrate tangible checkoff value to block producers and contractors